Anytime you see yourself questioning the “Status Quo” of marketing and how-to information on marketing, consider this: Marketing, internet marketing, blogging, twittering, facebooking, MySpacing, LinkedIn’ing, and everything in between are simple ways for you to generate responses to your message. Most of the time, the leaders in a particular industry or niche, have a mindset that the best marketing dollars are spent where the highest possible return can be met, yet with the lowest risk or smallest amount of effort. In other words, you follow where the big guys go and MOST of the time you’ll see results?

Small Business Online Marketing ROI – Small Business Trends

Here’s a lesson I am learning right now for Rungtong & Co. website. We set a mildly basic marketing plan together that assumes we can go negative (more on that in a future article) or spend x amount of money to acquire a new customer. The chart to the left shows areas on the internet and offline that can be potential lead generation or getting customers through video, audio, text, pictures, chats, and simple bookmarking and sharing.

If you were to raise your hand right now and tell me what you think the best marketing medium for achieving the highest ROI, what would it be I bet, with all the $4.00 I have in my pocket as of writing this blog post, you would choose something that has been written a lot about in the media. Let’s assume you choose a combination of twitter, YouTube and Digg.

What made you believe these are the right or BEST ways to find customers?

http://www.google.com/latitude/intro.html#dc=lath

Creating an Error 404 Page

While you work hard to make sure that every link actually goes to a specific web page on your site, there is always a chance that a link clicked will slam dunk and become a famous 404 ERROR PAGE NOT FOUND.

All is not lost. If your visitors encounter an error, why not be a helpful WordPress site administrator and present them

with a message more useful than “NOT FOUND”.

This lesson will teach you how to edit your “error” and “page not found” messages so they are more helpful to your visitors. We’ll also show how to ensure your web server displays your helpful custom messages. Finally, we’ll go over how to create a custom error page consistent with your Theme’s style.