Can You Fake PageRank In 7 Days Or Less?

Can you imagine the transition Google goes through on a day-to-day basis? I mean living in the world of coding for Google or the team responsible for keeping their algorithm fresh. I can’t imagine and I don’t spend anytime thinking about it. But what I do think about is how much of an idea’s success is pinned on the “fresh factor” versus a sustainable idea that’s just so good it doesn’t need advertising, promotion or any substantial changes to it’s core value proposition.

If you said to Google today, we need to change the way our algorithm works… because we aren’t where we want to be. Brand new concepts, ideas and bridging the now from where we want to be sometimes becomes a whole new business without purposefully trying to make that happen.

For example, I think the Page Rank toolbar is the epitome of ?”stinky old socks”. Yep, nothing new there. Right, I mean when was the last time you saw any freshness with the Google toolbar and the way we as marketers find out page rank, backlinks, cached pages, or basic information about a site page or content.

I use a few different tools to find out the fresh factor or freshness of a site, page, content piece. When you start a PPC campaign, for instance, you would look at how is advertising for your main keywords you think are money makers, organize these into a spreadsheet by highest to lowest CPC, the Ad variations, the variations in ad text, URL, landing page and use of characters like tm or copyright. Then, using an analytics tool like Keyword Spy or SpyFu or Market Samurai to pinpoint your entry into competing on a keyword. How does this relate to freshness… easy.

• Fresh content is always rewarded by Google (this is in their editorial guides) and by your user base for the purposes of education.
• The auction of keywords is a revolving door in terms of price elasticity and search behavior. Do you think a person in the research phase for wanting to by say a car would use the same keywords as someone who wants to buy within two days?

When you bury yourself in the?minutiae of figuring out Google Page Rank for their algorithm for that matter, it’s a loosing game. All Google wants is fresh, relevant, newly thought of, better created, highly anticipatory solutions that searchers can get on the first try. It’s true, you get penalized by Google for not being fresh. So the next time you are out searching, building your campaigns, building content or trying to figure out Google, just remember being fresh is what works today and will work well into the future.